The Body Shop is mobilizing young Canadians to vote in the upcoming municipal elections
- As part of its global Be Seen program. Be heard. campaign, The Body Shop supports new voters in Canada through education and the telling of inspiring stories.
- $1 from every sale of the brand’s new “Flex Your Power” pack will benefit a non-profit partner, Apathy is Boring.
- To help spread the word, The Body Shop brings together Be Heard Ambassadors across North America.
TORONTO, August 12, 2022 /CNW/ — On International Youth Day, The Body Shop Canada is taking bold steps to give young people across the country the skills and resources they need to raise their voices and encourage them to vote in municipal elections this year and beyond.
Starting today, visitors to The Body Shop’s Canadian stores and website can learn more about the importance of voting and pledge to vote in this year’s municipal elections, which will run throughout fall across the country.
This effort is an extension of Being seen. Be heard, The Body Shop and the United Nations Secretary-General’s Envoy on Youth global campaign focused on amplifying young people’s perspectives and representation in public life in more than 75 countries. The campaign was launched at UN Headquarters in May in conjunction with the detailed report Be Seen, Be Heard: Understanding Youth Political Participationwhich has demonstrated a significant appetite for radical political change from young people around the world and across Canada. In the report, 80% of young Canadians said they think political systems need drastic reform to be ready for the future, and 77% said they want to make positive changes in the world, but don’t know where to start.
The Body Shop Canada’s decision to empower young voters follows record low turnout for the Ontario provincial election, in which a majority of eligible voters did not vote. Overall, voting is down in Canadaboth provincially and federally, and a significant turnout gap between younger and older voters persists.
“If we want to make meaningful change and solve our country’s most pressing problems, voting is one of the quickest and most effective ways to get there,” he said. Hilary Lloyd, vice president of marketing and corporate responsibility for The Body Shop North America. “We know a lot of young people want to make change, and this is a great start. We hope getting involved in this campaign can be a great first step.”
The Body Shop Canada is partnering with national non-partisan non-profit organization Apathy is Boring (AisB) to engage more young Canadians in democracy and break down barriers for new voters. AisB will help The Body Shop bring educational tools, resources and access to young people across the country, so they are empowered and eager to participate in municipal elections throughout the fall.
“AisB recognizes that our democracy does not historically support or engage equally with all Canadians, especially young people, who often face motivational and educational barriers to voting,” said Samantha Reusch, executive director of the AisB. “We are proud to partner with The Body Shop to remove these barriers and prepare young voters and inspire them to vote in their local elections this fall.”
The retailer is also launching a “Flex Your Power Pack” comprised of its skin and body care products to encourage self-care through the often emotionally and physically draining aspects of activism work. The pack includes travel-size versions of the brand’s bestsellers, including Ginger Shampoo, Tea Tree Oil, Hemp Hand Cream and Shea Body Butter. For every pack sold, The Body Shop will donate $1 until $25,000 at Apathy is Boring to support the work of the organization by ensuring young people have the opportunity, resources and ability to make their voices heard from Canada electoral process.
To spread the word about Be Seen. Be Heard, The Body Shop brings together “Be Heard” ambassadors across North America who prove to their communities that you are never too young to make a difference. The list of changemakers involved includes a reproductive rights activist Already FoxxEquity and Climate Justice Facilitator Larissa Crawfordchampion of sustainability and low impact lifestyle Karishma Porwaleducation equity advocate Marley Dias and UNICEF ambassador and actress Sarah Chaudry.
For more information on Be Seen from The Body Shop. Be heard. campaign, please visit: https://www.thebodyshop.com/en-ca/about-us/activism/be-seen-be-heard/a/a00072
ABOUT THE BODYWORK
As a B Corp company, The Body Shop is committed to achieving ambitious social and environmental goals. Earlier this year, he created a youth collective to help amplify youth voices within his own company. The Body Shop Youth Collective is made up of 10-12 people from inside and outside the company, all under the age of 30. They will advise The Body Shop’s leadership team with the opinions and voices of young people.
The Body Shop invests heavily in activism and has a dedicated, research- and tactical-focused activism team operating around the world. Long before activism was an industry buzzword, The Body Shop pushed for change where other brands saw risk. He has mobilized his global collective and campaigned for more than 20 years on issues such as indigenous peoples’ rights, animal rights, sex trafficking and the burning of the Amazon rainforest.
For more information, follow @thebodyshopnorthamerica on Instagram or visit thebodyshop.com.
ABOUT APATHY IT’S BORING
Apathy is Boring (A is B) is a non-partisan charity that supports and educates young people to become active citizens and contribute to from Canada democracy. While one of the main missions of the organization since its inception in 2004 has been to promote youth voting, AisB firmly believes that the active involvement of young people at all levels of decision-making will inevitably lead to an increase in civic participation and better outcomes for all of us.
SOURCE The Body Shop