The auto show puts the “Detroit” back in the downtown event
Alberts said the show secured attendance from 35 brands, with five major activations inside the showroom.
“There are revelations coming. There will be beginnings,” Alberts said, declining to elaborate. “They really want to show it here because this is the hometown of these manufacturers, and we can make it a favorite place for people, not just in southeast Michigan, but across the country.”
Crain inquired with GM, Ford and Stellantis about their auto show plans.
Stellantis said there will be a vehicle display with products from Alfa Romeo, Chrysler, Dodge, Fiat, Jeep and Ram brands.
“We will have the option for spectators to be taken for a ride in our Camp Jeep and Ram Truck Territory driving lessons,” spokesman Rick Deneau said in an email. “And, we are planning press conferences, both for Jeep and Chrysler.”
Ford plans to sponsor the traditional AutoGlow event supporting the Children’s Foundation, according to a memo obtained by Crain’s. The event will take place at Ford Field in a “stylish outdoor space” with gourmet dining, an open bar, entertainment and shuttles between Ford Field and Huntington Place.
“We are thrilled to have the show returning to Detroit and look forward to sharing our plans closer to September,” Ford spokesman Mike Levine said in an email.
GM did not provide details of its auto show plans.
“We are thrilled to have the show returning to Detroit and look forward to sharing our plans closer to September,” Ford spokesman Mike Levine said in an email.
Ford plans to sponsor the traditional AutoGlow event supporting the Children’s Foundation, according to a memo obtained by Crain’s. The event will take place at Ford Field in a “stylish outdoor space” with gourmet dining, an open bar, entertainment and shuttles between Ford Field and Huntington Place.
On the non-OEM side, the show is on track to have more than 100 sponsors and partners, with more expected to sign up in the coming weeks, said Fulkerson Group founder Tavi Fulkerson, who managed the show. activity of automobile sponsors. show since 1992.