New Sponsor Joins NASCAR Cup Series; Dirt Midget sponsorship included

Mahindra Ag North America has joined Stewart-Haas Racing and will be the main sponsor of the No.14 NASCAR Cup Series car starting in 2022.

See the midget dirt livery below.

Mahindra Tractors, a brand of Mahindra Ag North America will be highlighted on the machine. The agreement is a multi-year sponsorship agreement.

The company is based in Houston. They call themselves “the world’s premier farm tractor sales company”.

The company will also be the primary sponsor of the Chase Briscoe dirt midget. He will lead the Chili Bowl Nationals in the machine.

Related: Tony Stewart Takes On The NHRA Drag Race

Mahindra’s Comments

“NASCAR, Stewart-Haas Racing and the shared values ​​of Mahindra form a strong platform for us to connect with existing and potential customers,” said Viren Popli, President and CEO, Mahindra Ag North America and Mahindra Automobile North America.

“Our partnership with SHR provides an opportunity to tell our story to the large audience of NASCAR fans who love the outdoors and work their land. “

“Chase Briscoe and Tony Stewart are great people who have worked hard to get to where they are today. Like our dealers, they have a strong work ethic and the drive to succeed. We are proud that they represent the brand.

“In fact, Tony already owns Mahindra and has put his 5145 tractor to good use on his Indiana ranch,” Popli added.

Related: Chase Briscoe at # 14 Stewart-Haas Racing in 2021

Comments from Chase Briscoe

In 2021, Briscoe entered his first season as a full-time pilot at the NCS level.

“The NASCAR Cup Series is the toughest race I have ever competed in. It’s so competitive, ”said Briscoe. “I’ve learned so much this year and can’t wait to apply it all next season.

Briscoe added, “I am incredibly honored to represent Mahindra Tractors and all of its dealers. We both want to keep growing and performing – me on the track and Mahindra on the market. It’s a real partnership that is precious to both of us.

Briscoe’s 2022 season will begin on Earth. He will participate in the Chile Bowl National Championships from January 10 to 15.

“Track racing makes me a better Cup Series driver,” said Briscoe, who will make his eighth Chili Bowl appearance in 2022. “It forces you to adapt. You have to go through different lines to get the most out of it. your car and you have to do it quickly.

“When I won my first Xfinity Series race on the Roval in Charlotte, I drove it like a dirt track. I made sure I didn’t spin the rear tires where I was good at the end of the race. ‘a race.

Briscoe added, “Running the Chili Bowl is fun, but it also keeps you alert. It will be a great way to kick off our first season with Mahindra Tractors.

Related: Denny Hamlin & Chase Briscoe Exchange Comments After Texas Motor Speedway Incident

Tony Stewart comments

Tony Stewart is the co-owner of Stewart-Haas Racing.

“Chase earned his place in the Cup Series,” said Stewart, a Hoosier from Columbus, Indiana, who lives on 414 acres of land.

“He was relentless. Whenever he was challenged, he never backed down, and that’s how you have to be at that level.

“Chase is just a hard worker. He won it all and then made the most of every opportunity. That’s what always impressed me about him, and I think that’s what impressed Mahindra Tractors.

Stewart added, “They are doing really well. It’s a very rewarding partnership and I’m proud to be a Mahindra customer.

Briscoe’s career began on dirt roads. It is not a mistake that a dirt driver landed in car # 14.

“As far as the 14 car goes, obviously I have a passion to have off-road drivers behind the wheel,” said Stewart.

“It’s special, but also practical. With the lower power package that they have in the Cup Series, you have to drive these cars a lot more freely, and I think that’s fine for a driver with a history of dirt, ”he concluded.

Related: Kyle Larson Is Tony Stewart’s Biggest Regret In NASCAR Racing

Stewart-Haas Race
NASCAR Mahindra Car

Connections

Chase Briscoe | Tony stewart | Mahindra | Stewart-Haas Race | NASCAR